Field note 01
01Before You Book the Booth
Before reserving trade show space, confirm your audience, goals, offer, budget, staffing, visitor plan, and follow-up capacity with this exhibitor checklist.
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exhibitor marketing
Practical guidance from BoothTeam for exhibitors working to make trade-show conversations count.
Field note 02
02How to Measure Trade Show ROI When the Sale Happens Later
Trade show ROI is more than badge scans. Learn what to track when the sale happens weeks or months after the event.
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03How to Prepare Your Booth Team for Better Conversations
Give your trade show team a practical booth playbook with a shared message, product priorities, visitor questions, and clear next steps.
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04What Should Your Booth Team Say in 30 Seconds?
Build a clear 30-second trade show pitch that explains who you help, the problem you solve, and why a visitor should continue the conversation.
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