Your team is already in a conversation.
Visitors still get a useful way to begin instead of walking past or waiting for someone to become available.
For trade show exhibitors
Turn more trade show traffic into the right next step.
BoothTeam is a digital booth team trained around your company, your event, and your goals. It engages visitors when your people are busy, understands what they need, and routes priority conversations to the right human.
Not a generic chatbot or passive lead scanner. BoothTeam combines engagement, analysis, priority, and handoff agents so every engaged visitor gets a relevant, human-owned way forward.
More coverage Visitor needs handled while your people stay with valuable live conversationsMore clarity One booth story, prepared answers, and a team that knows the planMore context Better information behind every next step after the show
You set the guidance: your products, visitors, approved answers, priority signals, and desired outcomes.
BoothTeam coordinated digital booth team Ready for the floor
Visitor to next step
Every engaged visitor gets a relevant, human-owned way forward.
Engagement agentVisitor heard
Analysis agentNeed understood
Priority agentNext step chosen
Team aligned
Next step recorded
Why BoothTeam exists
Trade shows should create momentum, not confusion.
BoothTeam helps exhibitors turn booth traffic into clear, relevant, human-owned next steps. Your people stay focused on the conversations that need them while the rest of the booth experience stays useful, consistent, and connected.
The booth problem
Most booths lose value in predictable ways.
When the booth is prepared around your goals, every engaged visitor can receive a relevant next step and your team can follow up with context instead of guesswork.
The story changes from person to person.
Your booth team needs one North Star, clear product priorities, a confident pitch, and approved answers before the doors open.
The visitor asks a question nobody prepared for.
Without an approved answer, resource, or escalation path, the team has to improvise or let the moment go cold.
The scan tells you almost nothing.
A useful interaction should carry the visitor's needs, questions, resources shared, priority, and recommended next step into follow-up.
The right visitor is not recognized quickly enough.
A high-value conversation can be treated like every other interaction instead of reaching the right human at the right time.
The booth workflow
From first question to next step.
BoothTeam keeps the interaction useful even when your people are already helping someone else.
Visitor starts
They scan, tap, or open your BoothTeam from your booth QR code, tablet, kiosk, or screen.
BoothTeam understands
It asks what they need, connects the problem to the right solution, and shares approved resources.
Next step is clear
BoothTeam captures context, applies your priority criteria, and recommends a resource, follow-up, or human handoff.
How BoothTeam thinks through an engagement
Every engaged visitor gets a relevant next step.
BoothTeam does not treat every visitor like the same lead. The exhibitor defines what matters, and the digital team applies that guidance consistently during the show.
Signals the team considers
- Visitor role and company fit
- Stated problem and product interest
- Urgency and project timing
- Buying authority and requested next step
- The priority criteria you define for the event
BoothTeam can recommend a next step within the approved playbook. It does not invent claims or make unapproved promises; sensitive, technical, commercial, and high-value decisions remain human-owned.
The visitor experience
Where does your BoothTeam live?
Visitors can engage your BoothTeam through a QR code on booth collateral or signage, a tablet, a kiosk, or a booth screen. The experience is visitor-initiated and non-pushy.
See the example booth playbookA visitor can
Ask a question Explore a product or service Explain a problem Receive a relevant resource Request a human or follow-up Share contact information with consent
The BoothTeam difference
A stronger booth before, during, and after the show.
BoothTeam is a collaborating team of digital agents trained with tradeshow marketing expertise. Together, we build and coach your team around your business, your show, your guidance, and the outcomes you want from the event.
01
Before the show
We learn your business, your event, your products, and what a successful show needs to accomplish.
02
During the show
Visitors scan, tap, or open your BoothTeam to ask questions, explore approved information, receive resources, and continue while your people are already engaged.
03
After the show
Your team leaves with context behind each interaction, CRM records when configured, and a clearer next step instead of a cold list of names.
Make your value relevant in seconds
Build your playbook Turn “what do you do?” into “why does that matter to me?”
BoothTeam works with you before the show to connect your products and outcomes to the problems each visitor is trying to solve. It helps shape clear explanations, relevant examples, and approved analogies, then communicates that story consistently throughout the event.
Example booth playbook
A plan your whole team can follow.
This is the kind of practical preparation BoothTeam helps you build before the show.
See the full example Event North Star Visitor personas Anticipated questions Priority and handoff rules
What you receive
A complete event-trained booth operation.
BoothTeam does not replace your booth staff. It works alongside the humans you send with a trained digital team, a practical booth playbook, and better context for every engaged visitor.
Read the full exhibitor FAQ- An event-trained digital booth team
- A booth playbook your whole team can follow
- Approved answers, resources, and handoff rules
- Event-specific priority criteria and escalation rules
- Conversation context and CRM-ready lead records when configured
One clear price
$499 / show day
Multiply by the number of show days. No per-lead fee.
Included with BoothTeam
White-glove setup with SophiMind, a collaborating digital booth team, event planning, visitor-persona preparation, a booth playbook, approved resources, conversation tracking, and CRM recording when configured. Revenue Room post-show sales support is a separate subscription.
Set up your BoothTeamYour next show can run differently.
Start with BoothTeam Give your booth a plan worth following.
Questions exhibitors ask
Good questions belong in the booth plan.
Here is the short version. The full exhibitor FAQ covers setup, visitor engagement, priority criteria, handoffs, CRM, consent, pricing, and what happens after the show.
Read the full exhibitor FAQIs BoothTeam one bot or a team of digital agents?
BoothTeam is a coordinated team of digital booth agents. One agent engages the visitor while others analyze the conversation, apply your event guidance, and determine the right next step.
Who defines a high-value visitor?
You do. During setup, you define the signals that matter for the event. BoothTeam applies those criteria and escalates priority visitors according to your agreed rules.
What happens when BoothTeam does not know an answer?
BoothTeam will not invent an answer. It captures the question, shares an approved resource when available, notifies your response team, and creates a follow-up action.
What happens after the show?
You keep the conversation context and follow-up priorities, not just a list of names. Captured leads can also be recorded in your CRM when configured.