Good questions belong in the booth plan.

BoothTeam by SophiMind is an always-available digital booth team and marketing sparring partner trained as a tradeshow marketing veteran. BoothTeam helps you prepare the event, engage visitors, capture useful context, and move conversations toward the right next step.

BoothTeam helps your human booth team spend more time with the visitors who matter most by giving every engaged visitor a useful first interaction, learning what they need, and guiding the right conversations toward an in-person or follow-up next step.

A visitor scans, taps, or opens the BoothTeam experience. BoothTeam explains the company and relevant solution, asks what the visitor is trying to solve, applies the exhibitor's priority criteria, shares an approved resource or captures the requested next step, and asks the right human to join when the conversation deserves in-person attention.

BoothTeam provides a full digital booth team, not human booth employees. SophiMind provides the human setup and coaching that helps you configure BoothTeam for your business, show, products, and event goals.

BoothTeam is not a generic chatbot or passive lead scanner. It is a coordinated team of digital booth agents trained and guided for your specific event. The team can interact with visitors, understand signals, identify opportunities, share approved resources, and determine the right next step.

BoothTeam is a collaborating team of digital agents. One agent engages and converses with the visitor while other agents analyze the conversation, identify needs and signals, apply your event guidance, and help determine the right next step. The visitor experiences one coordinated booth team rather than a collection of disconnected tools.

During setup, you coach BoothTeam with your company information, products, event goals, visitor personas, approved answers, resources, priority criteria, and handoff rules. SophiMind helps turn that knowledge into a booth playbook the digital team can use throughout the event.

BoothTeam learns your products, outcomes, visitor personas, and common pain points during setup. It uses that guidance to explain why your offering may matter to each visitor, ask relevant questions, share approved resources, and guide the conversation toward the right next step. BoothTeam can help develop clear examples and analogies where they make the value easier to understand, but it does not invent claims or make unapproved promises.

For every interaction that enters the BoothTeam experience, the digital team can analyze what the visitor asked, what problem they described, what they cared about, and what they should receive next. BoothTeam uses your approved guidance to recommend a resource, follow-up, or human handoff instead of treating every visitor like the same lead.

No. BoothTeam works alongside the humans you send. Your team remains responsible for physical booth presence, demonstrations, relationships, commitments, and decisions that require human judgment.

A lead scanner records that someone visited. BoothTeam helps create and guide the interaction. It can ask about needs, explain relevant solutions, share resources, identify priority visitors, notify the right human, and carry conversation context into follow-up.

BoothTeam does not require an organizer attendee list or a badge scan to begin. Its public visitor experience starts when someone scans a booth QR code, taps a tablet or kiosk, uses a booth screen, or opens a direct event link. If your team already uses a badge scanner or attendee system, BoothTeam can work alongside that process and add the conversation, qualification, and next-step context that a scan alone does not provide.

Yes, when the event workflow is configured to recognize an expected attendee. BoothTeam can keep that visitor engaged with approved company and product information while the designated representative is notified or comes to the agreed booth location. This complements, rather than replaces, badge scanning and the organizer's attendee system, and the representative receives the visitor's context before joining.

We interview you about your company, event, products, audience, goals, and desired outcomes. Together, we define the event North Star, visitor personas, product priorities, anticipated questions, approved answers, resources, priority criteria, and human handoff rules.

Choose the setup path that fits your team: a guided setup chat where you add emails, text, PDFs, URLs, product pages, and approved resources as you answer questions, or an answer-and-upload worksheet that your team completes and uploads. BoothTeam progressively turns that input into a reviewable booth playbook and shows what is complete, what needs approval, and what could block a safe launch.

Setup depends on your company, products, event goals, and approval process. BoothTeam is designed to avoid a long blank-page exercise: start with the guided questions or worksheet and add detail progressively. We do not promise a fixed setup duration because the right preparation depends on the event.

At minimum, the exhibitor must provide approved company and event information, at least one approved visitor next step or resource, consent language for contact capture, a working QR, tablet, kiosk, screen, or direct URL entry path, and a response or follow-up owner. BoothTeam identifies missing items and can mark an event ready, ready with gaps, or not ready when a missing item could cause incorrect answers, failed handoffs, or lost records.

Yes. BoothTeam can help identify the people most likely to visit your booth, such as executives, technical evaluators, operators, partners, or researchers. Those personas inform the pitches, questions, resources, and next steps prepared for the event.

Yes. BoothTeam can role-play approved visitor personas, ask the questions those visitors are likely to ask, surface information gaps, and turn the results into a persona-based FAQ and booth-team preparation guide.

You do. During setup, you define the signals that matter for the event, such as role, company fit, stated problem, urgency, project timing, product interest, buying authority, or requested next step. BoothTeam applies those criteria consistently during the show.

Yes. The exhibitor remains the authority on company claims, product information, pricing, materials, approved resources, and actions BoothTeam may recommend. BoothTeam should not publish or distribute unapproved information.

The booth playbook can include the event North Star, priority products, visitor personas, a 30 to 60 second pitch, product-to-problem mapping, anticipated questions, approved answers and resources, high-value visitor criteria, escalation rules, and follow-up actions.

Visitors can engage through a QR code, tablet, kiosk, or booth screen. If the booth only has printed collateral, a QR code can open an BoothTeam page for that exhibitor on the visitor's phone without requiring an app.

Yes. BoothTeam can be presented on a tablet, kiosk, or booth screen, and visitors can also use their own phones through a QR code or direct event link. The tablet is an optional entry point, not a requirement, and the visitor does not need to download a mobile app.

Short staffing is one strong use case, but it is not the whole value. BoothTeam gives busy or fully staffed booths a consistent way to answer approved questions, understand visitor needs, separate casual interest from priority conversations, share the right resource, and preserve context so human representatives can focus on the in-person conversations that need them.

BoothTeam engages visitors when they scan, tap, or open the booth experience. It does not physically walk the show floor or interrupt people who have not started an interaction. Once started, BoothTeam guides the conversation by asking questions and recommending relevant next steps.

Lead with the value the visitor gets, not with the fact that BoothTeam is digital or AI. BoothTeam can help create an event-specific CTA that offers an immediate answer, a relevant resource, a shortcut around a busy booth, or a useful question. The sign can say: Scan or tap. Tell us what you are trying to solve. Get a relevant resource or request a human jump-in. The exhibitor approves the final wording, claims, resources, pricing, and availability language before the show.

Visitors still have a way to begin, ask questions, receive approved information, request resources, and leave useful context while your people remain focused on the conversation in front of them.

No. BoothTeam is designed to improve the path to in-person interaction, not eliminate it. It can answer the first question, understand the visitor's need, and alert or invite the right representative to join at the booth, a demo station, or another agreed location. Your people still own demonstrations, relationships, commitments, and judgment-heavy conversations.

BoothTeam can support multiple conversations in parallel and remain available throughout the event. The practical volume depends on visitor traffic, participation, connectivity, device availability, and whether visitors choose to provide contact information.

BoothTeam will not invent an answer. It tells the visitor that the question needs confirmation, captures the question and context, shares an approved resource when one is available, notifies the exhibitor response team, and creates a follow-up action.

BoothTeam should distinguish between records that are saved, pending, and delivered. When the visitor experience or CRM connection is unavailable, the system preserves safe captured information for retry or export when possible and never claims that a lead was delivered until delivery is confirmed. The exhibitor should also keep a practical booth fallback, such as a printed contact path, staffed response point, or direct follow-up method.

Authorized event users should be able to pause the event, disable a resource or problematic answer, mark a responder unavailable, switch to a backup, or move the experience into follow-up-only mode. These actions should be logged, attributable, and reversible without deleting already captured records.

Yes. BoothTeam can automatically send approved PDFs, product documents, case studies, technical resources, website links, scheduling links, and other materials based on the visitor's interests. It only sends resources approved for distribution.

No. BoothTeam supports the path to a better face-to-face conversation. It can answer the first question, understand what the visitor is trying to solve, share approved material, and alert or invite the right representative to join. Human staff still own relationships, demonstrations, commitments, and judgment-heavy conversations.

Human staff can usually handle one conversation at a time. BoothTeam gives other visitors a useful way to begin while representatives are occupied, especially when someone does not want to interrupt or wait. Its value is additional coverage, structured context, and continuity into follow-up, not replacement of the booth team.

No. A large show may create an overflow problem, while a smaller high-consideration event may create value through preparation, message consistency, resource delivery, context capture, and post-show continuation. The exhibitor should evaluate audience fit, staffing, and follow-up capacity for each event rather than assume a universal volume threshold.

A badge scanner records that someone visited and usually provides basic contact information. BoothTeam helps understand the interaction: what problem the visitor described, what they asked, which product mattered, what resource they requested, what permission they gave, and what should happen next. The two can work together.

There is no universal number for every booth. Missed opportunity depends on traffic, booth placement, staff count, conversation length, visitor behavior, event format, and the offer. Ally can help establish an event-specific baseline and measure conversations, handoffs, resources, permissions, and completed follow-up instead of relying on an invented percentage.

BoothTeam handles the approved first layer: it asks focused questions, identifies the visitor's situation, provides relevant high-level information, and routes complex questions to a human. It does not pretend a standard answer fits every account or make a custom recommendation without approved guidance.

When configured, BoothTeam can preserve the visitor's questions, stated needs, product interest, resources shared, priority signals, consent status, handoff history, and requested next step. That gives the post-show team context for a more relevant follow-up instead of only a name and email.

Yes, when the material is approved for distribution. BoothTeam should offer the one resource most relevant to the visitor's stated need, explain what it contains, ask permission to send it, and record whether the visitor wants human follow-up as well. It should not send an unapproved or irrelevant bundle.

Yes. BoothTeam can capture a request for a conversation with leadership, product, sales, clinical operations, or partnerships. It records the topic, role, organization, preferred timing, and reason that person is relevant. A meeting request is not a confirmed meeting until the appropriate human or calendar system confirms it.

No. BoothTeam provides preparation, digital visitor coverage, approved conversation handling, context capture, handoff support, and follow-up structure. Results also depend on event traffic, audience fit, visitor participation, the offer, human staffing, connectivity, and post-show execution.

BoothTeam uses the priority criteria defined by the exhibitor for that event. Those criteria may include company fit, role, urgency, project timing, buying authority, product interest, stated problem, or requested next step.

When a visitor meets the event's handoff criteria, the designated live teammate can receive the visitor's need, questions, relevant product, requested resource, and preferred next step before walking over or joining remotely. That gives the expert a useful starting point and means the visitor does not have to repeat the conversation from the beginning.

The exhibitor defines the signals that matter and the next step for each visitor type. BoothTeam can ask consistent questions, identify stated purpose, match the visitor to an approved persona, share a useful resource, and reserve human alerts or in-person invitations for conversations that meet the event's priority criteria. It cannot infer intent perfectly, so classifications remain signals for human judgment rather than a guarantee.

When a conversation matches the exhibitor's agreed priority signals, BoothTeam can notify the designated representative, ask that person to come to the kiosk or booth location, or arrange a configured phone or video follow-up if they are not available. The human receives the visitor's name, request, context, and reason for the handoff instead of a blank lead alert.

BoothTeam can alert the designated response team, offer an immediate phone or live connection when configured, request that the visitor wait for a specific representative, or create a follow-up action when nobody is immediately available.

BoothTeam can use one or more configured channels, including SMS, email, the exhibitor dashboard, or a phone call. The notification setup and escalation rules are agreed during event preparation.

The response time depends on the exhibitor's staffing plan and escalation preferences. Our recommended default is to notify the primary responder immediately, notify a backup after 2 minutes without acknowledgement, and create a follow-up path after 5 minutes without acceptance. Exhibitors can configure different windows. BoothTeam will only tell the visitor what has actually happened: it can say a person was notified after the alert succeeds, but it will not say someone is coming until a responder accepts. The exhibitor is responsible for staffing the response team.

Yes, if configured for the event. BoothTeam can initiate or request a phone connection with an exhibitor representative. If that representative is unavailable, BoothTeam captures the visitor's information and arranges follow-up instead.

There is no per-lead or per-conversation fee, and no contracted event cap on the conversations or leads BoothTeam engages with and tracks. Practical volume still depends on event traffic, visitor participation, connectivity, device availability, configured integration limits, and visitor consent. Unlimited does not mean unlimited human response capacity, CRM throughput, retention beyond the agreed policy, or guaranteed visitor participation.

Depending on the visitor interaction and approved setup, BoothTeam can capture questions, interests, needs, requested information, resources shared, intended next step, priority, and contact details when the visitor chooses to provide them.

Yes, when the staff workflow is enabled. After speaking with a visitor, a team member can add notes to the BoothTeam workflow. Those notes can be organized into owned follow-up tasks, linked to the visitor conversation, and sent to the CRM configured for the event so the context does not disappear after the show.

BoothTeam can support a CRM or lead system that provides a webhook or API endpoint, a defined payload format, and an API key or equivalent authentication method for creating or recording leads. Compatibility should be confirmed and tested before the event.

BoothTeam preserves the conversation and lead data within SophiMind for up to 30 days after the event ends. Affected records should show pending, failed, retrying, or exported status. BoothTeam should retry temporary failures, avoid creating duplicate leads when a request times out, and provide an export fallback. The exhibitor should resolve or export affected records within the retention period while the CRM connection is repaired.

Yes. BoothTeam works alongside the humans you send to the show. Your team remains responsible for live conversations, demonstrations, technical or commercial decisions, human handoffs, and follow-up. BoothTeam adds coverage, shared guidance, visitor context, and support when the booth is busy. It can also work with an existing lead system that provides a webhook or API endpoint, a defined payload, and an API key or equivalent authentication. The integration is configured and tested before the event.

Yes. When a visitor provides an email address, phone number, or other contact information, BoothTeam tells the visitor that the information will be used to follow up about the conversation. The exhibitor approves the consent language and remains responsible for its legal and privacy requirements.

The exhibitor owns follow-up by default. BoothTeam can preserve the requested next step, context, consent status, owner, and due date, but capturing a lead is not the same as completing follow-up. Revenue Room is a separate opt-in post-show service.

Media capture is optional and should be enabled only for a clear event purpose. Visitors and staff should be told what is captured and why, and any required consent should be collected. Photos, badge images, voice notes, and transcripts follow the event retention policy and should not automatically become shareable CRM fields. The exhibitor should confirm which media types are enabled, who can access them, how long they are retained, and how they can be exported or deleted.

BoothTeam costs $499 per show day, multiplied by the number of show days. The event rate includes the pre-event interview, booth plan, collaborating digital booth team, BoothTeam booth lead, white-glove SophiMind setup and coaching, visitor-persona preparation, anticipated questions, approved resources, unlimited conversations and leads, and conversation tracking. CRM recording is included when the integration is configured. The price does not include human booth employees, a dedicated live operator, guaranteed live monitoring or response times, custom software development, guaranteed meetings, pipeline, or revenue.

No. The price is per show day, not per lead or conversation. A one-day show is $499, a two-day show is $998, and a three-day show is $1,497.

Revenue Room is an optional post-event digital sales service. If you subscribe separately, its digital sales team can continue pursuing and maturing captured leads after the event. Revenue Room is not included in the $499 per show day BoothTeam price.

Yes, when the exhibitor configures a post-show path and the visitor has given the appropriate permission. The conversation can end with a live booth handoff, or BoothTeam can continue with the approved resource, follow-up task, meeting request, or other next step until the agreed closure point. Post-show continuation is optional and does not replace human ownership of important decisions or relationships.

You receive the event conversations and captured lead context available from BoothTeam, including visitor questions, stated needs, product interests, resources shared, priority signals, requested next steps, human handoff history, and follow-up actions. You can download the event data after the show and review it for follow-up or record it in your CRM when the integration is configured. The exact export fields and format are confirmed during setup.

No. BoothTeam provides planning, visitor engagement, conversation handling, tracking, escalation, and follow-up context. Results also depend on event traffic, visitor interest, the offer, exhibitor staffing, and post-show follow-through.

BoothTeam includes white-glove setup and coaching from SophiMind's human team. The $499 per show day price does not automatically include a dedicated live operator, continuous technical monitoring, or a guaranteed human response service level. The exhibitor remains responsible for monitoring configured response channels and staffing the people who handle escalations, technical questions, commercial decisions, and follow-up.

Before the show, the exhibitor and BoothTeam agree on an event North Star and a small set of measures. These may include completed conversations, useful next steps, priority opportunities, handoff acknowledgement, follow-up ownership, CRM delivery, conversation quality, market feedback, or meeting requests. BoothTeam reports activity and signals; the exhibitor confirms whether those activities became real business outcomes.

The exhibitor provides accurate company and product information, approves answers and resources, makes the visitor entry point available, staffs the human response team, handles demonstrations and commitments, and follows up on opportunities.

BoothTeam is a strong fit when an event has meaningful visitor traffic, complex or valuable conversations, a need for better team alignment, or a high cost of missed follow-up. A very small event with little traffic may not need the full service.