The event value estimator

Can BoothTeam help you?
Do the math yourself.

Put in your event numbers and see where human capacity may stop, what could remain uncovered, and how better preparation and follow-through may change the picture.

BoothTeam does not replace your people or face-to-face conversations. It helps triage show-floor traffic, keep valuable visitors from slipping by, and make more of the time, space, and money you put into the show.

Planning estimate only. Your assumptions remain visible, editable, and yours.

Start with your event

Put your numbers on the table.

Use total attendance for the entire show, not just people who visit your booth. You can refine the assumptions later.

Expected attendance at the entire show

Everyone expected at the show, not just booth visitors. Starting point: 10,000. Use the organizer's estimate if you have it.Show days

How many days your team will be on the show floor.Booth size

sq ft

The floor space your booth takes up.Staff you are sending

How many people from your team will work the booth.Average conversation

minutes

About how long one useful conversation takes.Fully loaded staff cost

per person

Travel, hotel, meals, time away, and other staff costs.

Adjust the planning assumptions

Relevant attendee rate35%

Of everyone at the show, how many could genuinely need what you offer?Orange: check that the show audience matches your ideal buyer.Pass your booth rate40%

Of the relevant people, how many walk past without stopping?Orange: there may be room to improve your booth message or invitation.Visitor engagement rate50%

Of people who pass by, how many stop or start a conversation?Green: a believable share of passersby is engaging.Staff time on conversations55%

Out of every 100 minutes, how many can your team spend with visitors?Green: leaves room for breaks, demos, admin, and movement.Recovery rate for uncovered interactions50%

Of the interactions your team cannot reach, how many might BoothTeam help recover?Green: a useful but disciplined recovery assumption.Recovered interactions that qualify35%

Of the recovered conversations, how many might be genuinely useful leads?Green: a grounded qualification assumption.Current qualified rate30%

Of your current useful conversations, how many usually become good leads?Green: a credible starting assumption.Current follow-up completion35%

Of the good leads you capture today, how many receive a real follow-up? This cannot be higher than the improved rate.Green: a believable follow-up starting point.Prepared-booth quality lift10%

How much better should a prepared and trained team perform?Green: a credible improvement from better preparation.Improved follow-up completion50%

With better context, what share of good leads do you expect to follow up? This must be at least the current rate.Green: a credible improved follow-up assumption.Follow-up permission rate60%

Of engaged visitors, how many agree to continue by email or phone?Green: a credible permission assumption.Sq ft per active staff assumption

sq ft

How much open space one working person needs to avoid crowding the booth.Value per qualified conversation

USD

Starting assumption: $100 for one qualified conversation. Replace it with your own economics.Value per completed follow-up

USD

Starting assumption: $500 for one completed follow-up. Replace it with your own economics.

Your estimate is ready when you are

See what your numbers say.

Adjust the starting numbers, then select “Generate my estimate” to see the modeled event gap.

Can BoothTeam help you?Do the math yourself.

Put your numbers on the table.

See what your numbers say.

Can BoothTeam help you?
Do the math yourself.